When we start to see clearly, the transformation can begin.
Dennis Larsson
NLP helps you see your own patterns, choices and possibilities more clearly. That clarity is where every lasting change starts.
NLP is a powerful but neutral set of tools. It can be used to help people grow, or to manipulate them. Anyone can call a course “NLP”, and trainings range from superficial weekend certificates to thorough, assessed programs. The value of a certificate varies enormously.
That is why NLP Center Sweden follows the professional and ethical standards of two of the most established NLP institutions: INLPTA (the International NLP Trainers Association) and ANLP (the Association for NLP). Both stand behind the NLP Unified Code of Ethics, built on three principles:
Freedom & choice
Good NLP increases people's options. Freedom ends where it would harm, discriminate against or limit others.
Ecology
Every change is checked for its short- and long-term consequences for the person, the people around them and the wider system.
Integrity
Honesty, fairness, respect, responsibility and dignity in every training, coaching session and conversation.
NLP (Neuro-Linguistic Programming) was developed in the 1970s by Richard Bandler and John Grinder. They asked a simple question: what do people who excel at communication and change actually do differently?
Excellent performers are often unaware of how they achieve their results. NLP studies their patterns directly, a process called modelling, and turns them into skills others can learn. The focus is on how we do things, not only what we do, including the unconscious patterns behind our behaviour.
Neuro
Our nervous system. How we take in the world through our senses and turn it into thoughts and feelings.
Linguistic
Language. How the words we use, to others and to ourselves, shape our experience.
Programming
Our habitual patterns. The ways of thinking and acting we run automatically, and can learn to change.
Where NLP is used
What NLP is not
NLP works best as an addition to the knowledge and experience you already have. Its value depends on it being used responsibly and ethically.
Think of it as learning to cook. First the ingredients, then the recipes, and finally the freedom to create your own dish.
Each program follows the INLPTA guidelines, giving you a license for independent NLP work and membership in the international association.
Foundation30hLike a first cooking class. You learn the basic techniques and get to know the key ingredients.
An internationally certified program for anyone who wants to manage their well-being and improve communication and relationships. No prior NLP knowledge needed.
Practitioner130hNow you cook from proven recipes. You learn the methods and how to use them, step by step, with real people.
All the fundamentals and techniques in the INLPTA curriculum for NLP Practitioner certification. Completed the Diploma? Add 100h to qualify.
Mastery130hYou no longer need the recipe. Like a chef, you create something great from whatever the moment offers.
The continuation and deepening of the Practitioner program, where you master the art and science of NLP. Requires INLPTA Practitioner certification.
Every level is offered in the format that suits you or your organisation best.
Classroom
Learn together with a group, face to face, with plenty of live practice.
Online
Join from wherever you are, with live sessions and exercises in small groups.
On site for organisations
We come to you and adapt the training to your team, leaders and goals.
Dennis Larsson, the founder of NLP Center Sweden, is an experienced transformation coach and trainer with more than 30 years in the corporate world, 23 of them at IKEA, where he led sustainable transformations across countries and cultures.
From the outside it looked like a career with everything in place. In 2013 he turned the page anyway and started a completely new journey, first through a few years in management consulting.
Since 2016 he has walked a different path. He chose a minimalistic life with fewer things and more freedom, and today he coaches and trains people from all over the world. Letting go of the security of a long corporate career was not an easy step. It was also the most important change he has made, and it is why he knows from the inside what real transformation asks of a person.
Today Dennis loves to coach and train people in transformational change. After so many years of driving change in organisations, what he does today is not that different. The changes are simply more personal.
The values he works by
Joy
Create energy and meaning.
Courage
Take bold actions.
Care
Build trust.
Curiosity
Learn and challenge assumptions.
Simplicity
Focus on what matters.
NLP Center Sweden is powered by MOSO International AB, Dennis's executive coaching and leadership development company in Stockholm.
Be careful when selecting a coach or trainer. Not all apply ethical and ecological aspects to their work. Everything we do follows the INLPTA code of ethics.
Quality · Professionalism · Ethics
INLPTA was founded in 1993 by NLP Master Trainers Wyatt Woodsmall, Marvin Oka and Bert Feustel to give NLP trainers worldwide a shared standard for quality, professionalism and ethics. Today it is a network of certified trainers in more than 20 countries. Our trainings follow its guidelines, and you can check every claim below yourself.
Thorough
INLPTA Practitioner and Master Practitioner each require at least 130 hours. The 30-hour Diploma can be credited toward Practitioner.
Tested
Certification requires passing both a theoretical and a practical test. You need to be able to use the skills in practice.
Verifiable
Genuine INLPTA certificates carry a numbered golden seal and are signed by a trainer listed on inlpta.org.
Experienced trainers
INLPTA-certified trainers have at least 400 hours of NLP training themselves, plus extensive theory study.
Our ethical commitments to you
Based on the INLPTA Code of Ethics, the ANLP Code of Ethical Conduct and the NLP Unified Code of Ethics.
Send us a message through the contact form. We'll get back to you to understand where you are, where you want to go, and which of our services fits you best.
Individual transformational coaching, or one of the INLPTA trainings: Diploma (30h), Practitioner (130h) or Master Practitioner (130h).
Guided workshops, online exercises in groups and individual work. You practise the techniques on real situations from your own life and work.
Complete your program and receive INLPTA certification, with the option of membership in the international INLPTA organization.
The coach guides the client to make useful and positive decisions: to change when necessary, enable them to achieve goals, develop, realize their talents, and acquire skills to work with people.
Join our communityWhat you get
Dennis is a person who with his presence, enthusiasm, incurable optimism and belief in your own capacity both challenges and casts a stable foundation of conviction in his clients. He has a great deal of humor, which means that even difficult and heavy subjects become harmless.
Jessica Eidemo
Founder and CEO
Dennis is an extremely humble person and has the ability to always contribute value in all meetings. His way of creating security and confidence, and always turning problems into opportunities, makes him valuable and successful in his role as a coach.
Kajsa Urheim
Founder and CEO
Dennis has coached me in my efforts to start up a small-scale business in outdoor adventures. He could completely understand my situation and coach me to defining my own goals and what actions to take when setting up my company.
Joakim Ekendahl
Business owner and Adventurer
Neuro-Linguistic Programming: Neuro for the nervous system, Linguistic for language, and Programming for the habitual ways we think and act. NLP looks at how these three interact, and how you can change the patterns that no longer serve you.
NLP is used in leadership, coaching, communication, sales, education, sport and personal development. It is not a universal solution. It works best as an addition to the knowledge and experience you already have.
Yes. NLP is a neutral set of tools, which is exactly why ethics matter. INLPTA and ANLP members commit to clear ethical guidelines, and those who break them can lose their membership. Ask any NLP provider which code of ethics they follow.
No. Some practitioners use hypnosis alongside NLP, but many never do. NLP itself is a model of communication, learning and change.
No. NLP is not magic, mind control or a guaranteed shortcut, and it does not replace medical, psychological, legal or financial advice. Lasting change comes from practice, which is why our trainings are built around doing rather than listening.
Check the level and the number of hours (INLPTA Practitioner requires at least 130 hours), how your skills are assessed, which code of ethics the trainer follows, and whether the trainer's certification can be verified. INLPTA trainers are listed on inlpta.org.
In three ways: in a classroom together with a group, online with live sessions, or on site at your organisation, adapted to your team. Send us a message and we'll find the format that suits you.
If you are curious and want the basics, the 30-hour NLP Diploma is a good start and can be credited toward Practitioner. If you want to use NLP professionally, Practitioner is the first full certification. Send us a message and we'll help you choose.
Another question? Ask us directly
Do you have a question? Send us a message and we'll get back to you.
